EXCLUSIVE: Future Joins Louis Vuitton as Their Latest ‘Friend of the House’
In an exciting development that’s sure to turn heads, American rapper Future has officially become Louis Vuitton's newest ambassador, or as men’s creative director Pharrell Williams puts it, a 'Friend of the House.' This announcement highlights Vuitton's ongoing commitment to acknowledging and celebrating talent from various cultural backgrounds. The brand expressed this sentiment in a statement shared exclusively with WWD.
The signs of Future’s growing relationship with the luxury fashion house were evident when he attended Vuitton’s spring 2026 men’s show in Paris last June. During this high-profile event, he made a statement by donning custom pieces designed by Williams himself. Moreover, his appearance at the 2025 Met Gala, themed “Superfine: Tailoring Black Style,” further showcased his connection to the brand.
Future’s relationship with Williams isn’t just promotional; they have collaborated creatively before. In 2014, Future featured on the single "Move That Dope," which includes a visually captivating official music video that has garnered over 58 million views on YouTube.
Louis Vuitton stated that Future perfectly embodies the brand's fundamental principles, such as creativity, artistry, and a pioneering attitude that resonates globally. According to the house, "His unique style and creative vision make him an invaluable addition to the Louis Vuitton family."
As a groundbreaking artist, Future has achieved remarkable success, with 11 number-one albums to his name, including hits like “We Don’t Trust You” and “DS2.” His collection of chart-topping singles has firmly established him as one of the most influential figures in contemporary music, as noted by Vuitton.
Among other notable current Friends of the House are Jude Bellingham, Tyshawn Jones, and Tahar Rahim, all of whom represent diverse talents aligned with the brand's ethos.
While Louis Vuitton has not disclosed specific plans for Future within the brand, they expressed excitement about the inspiring and innovative journey that lies ahead.
Future is no stranger to the fashion scene; in 2023, he made history as the first guest creative at Lanvin, leading a collaboration that spanned ready-to-wear collections and accessories for both women and men under the Lanvin Lab label.
