The 2025/26 winter sports season was a testament to the prowess of Atomic athletes, who dominated across various disciplines, from alpine to ski mountaineering. This season, in particular, held extra weight due to its Olympic focus, and the athletes rose to the challenge, showcasing their skills and resilience.
Alpine Excellence
In alpine skiing, Atomic athletes took center stage, achieving an impressive 46 World Cup podiums and 20 victories. Mikaela Shiffrin's sixth Overall World Cup title, matching the legendary Annemarie Moser-Pröll, was a highlight. Shiffrin's dominance in slalom, winning nine out of ten races, is a remarkable feat. Additionally, Sofia Goggia's Super-G globe and Lucas Pinheiro Braathen's first World Cup win and Olympic gold for Brazil, added to the brand's success.
Nordic Breakthroughs
The Nordic racing scene saw Atomic athletes shine under Olympic pressure. Five Olympic medals were won by Oskar Opstad Vike, Hugo Lapalus, Kristin Fosnæs, Andreas Skoglund, and Stefan Rettenegger. It's fascinating to see how these athletes performed under such intense conditions. The season also witnessed breakthrough performances from Ansgar Evensen and Alexa Brabec, who claimed their first World Cup victories. Young talents like Milla Andreassen made their Olympic debuts and impressed with top-10 finishes, showcasing the depth of the Nordic team.
Freeskiing Momentum
Freeskiing was a thrilling spectacle, with Atomic athletes accumulating 29 podiums and seven wins. The season began strongly with consistent podium finishes in the Snow League. Luke Harrold's first World Cup win and Brendan Mackay's Olympic bronze in halfpipe were notable achievements. Li Fanghui's Olympic silver and Zhang Kexin's third place in the World Cup standings demonstrated the team's depth. Megan Oldham's double medal performance, with Olympic gold in Big Air and bronze in Slopestyle, was a standout moment, showcasing the athlete's versatility and skill.
Ski Mountaineering Dominance
Ski mountaineering (Skimo) saw Atomic's Backland team dominate, with 22 World Cup podiums and 14 victories. Rémi Bonnet's campaign was exceptional, winning all Individual and Vertical races and securing both discipline globes and his first overall title. Thibault Anselmet's Sprint globe and Olympic gold in the Mixed Relay added to the team's success. Ana Alonso's comeback with two Olympic bronze medals and Jon Kistler's immediate impact with Olympic silver in the Mixed Relay and a third-place finish in the Sprint World Cup, showcased the team's resilience and talent.
A Season of Triumph
The 2025/26 season was a testament to Atomic's athlete team's versatility and excellence. From alpine to nordic, freeskiing, and ski mountaineering, they delivered exceptional performances. The season's success highlights the brand's ability to support athletes at the highest level, providing them with the tools to compete, win, and progress. It's an inspiring story of dedication, skill, and the power of a strong team. Personally, I think this season will go down in history as a benchmark for winter sports excellence.
